BASA BLOG

Writing on creator deals.

Writing on creator deals.

Writing on creator deals.

Writing on creator deals.

Essays by Adam Schlossman, cofounder and CEO of Basa.

Essays by Adam Schlossman, cofounder and CEO of Basa.

Essays by Adam Schlossman, cofounder and CEO of Basa.

FEATURED · 4 MIN

The Messy Middle

The Messy Middle

The Messy Middle

The decisions are fast. The work around them is not.

The decisions are fast. The work around them is not.

May 6, 2026 · Read the essay →

The Messy Middle

Adam Schlossman

4 min

The Messy Middle

Adam Schlossman

4 min

The Messy Middle

Adam Schlossman

4 min

Human Decisions at AI Speed

Adam Schlossman

8 min

Human Decisions at AI Speed

Adam Schlossman

8 min

Human Decisions at AI Speed

Adam Schlossman

8 min

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min

What Is a Contract, Really?

Adam Schlossman

6 min

What Is a Contract, Really?

Adam Schlossman

6 min

What Is a Contract, Really?

Adam Schlossman

6 min

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min

The Intelligence Gap: The Human Intelligence Automation can't capture...Yet

Adam Schlossman

5 min

The Intelligence Gap: The Human Intelligence Automation can't capture...Yet

Adam Schlossman

5 min

The Intelligence Gap: The Human Intelligence Automation can't capture...Yet

Adam Schlossman

5 min

When Rational Behavior Looks Irrational: A letter to my former advisor

Adam Schlossman

6 min

When Rational Behavior Looks Irrational: A letter to my former advisor

Adam Schlossman

6 min

When Rational Behavior Looks Irrational: A letter to my former advisor

Adam Schlossman

6 min

In 2026, Influencer Marketing Will Just Be...Marketing

Adam Schlossman

6 min

In 2026, Influencer Marketing Will Just Be...Marketing

Adam Schlossman

6 min

In 2026, Influencer Marketing Will Just Be...Marketing

Adam Schlossman

6 min

What Basa Is and Why It Exists

Adam Schlossman

6 min

What Basa Is and Why It Exists

Adam Schlossman

6 min

What Basa Is and Why It Exists

Adam Schlossman

6 min

Your Data Is Your Data: Privacy as the Foundation of Trust

Adam Schlossman

6 min

Your Data Is Your Data: Privacy as the Foundation of Trust

Adam Schlossman

6 min

Your Data Is Your Data: Privacy as the Foundation of Trust

Adam Schlossman

6 min

Our Own Standards

Adam Schlossman

7 min

Our Own Standards

Adam Schlossman

7 min

Our Own Standards

Adam Schlossman

7 min

Essays archive

Earlier essays on AI, Hollywood, and the entertainment business, from 2024 and early 2025.

Beyond Brad Pitt: Navigating the AI-Driven Future of Entertainment

Adam Schlossman

6 min

When Everyone Can Build AI

Adam Schlossman

6 min

The Danger of Digital Nostalgia: Why Lamenting Change Blinds Us to Progress

Adam Schlossman

5 min

The AI Revolution Will Not Be Announced

Adam Schlossman

6 min

AI + Production: The Fractionalization of Budgets and Timelines

by Adam Schlossman

8 min

Hope for the Best, Prepare for the Threat, Find the Opportunity: Navigating AI in Content Creation

Adam Schlossman

9 min

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