Data & insights

What did we pay, and what did we pay for?

The answer is in your contracts. Your teams have already spent thousands of hours collecting it. Basa keeps it in one record, so the next deal starts from what you already know.

Platform APIs can't answer that question.

Platform APIs tell you reach, views and engagement. They can't tell you what you paid and what you paid for. That is in the contract.

PLATFORM APISWhat the content didReach, views, engagement and sales. Your performance tools keep doing this. Basa does not replace them.
THE CONTRACTWhat the company boughtThe rate, the work, how long you can use it and the exclusivity. Basa keeps it with the deal.

One creator. Three offices. Three rates.

Your Los Angeles, New York and London offices can work with the same creator, pay different rates and never know it. Each office and each agency holds part of the history. The final rate is in an email. The usage window is in a redline. The reason Legal approved an exception is in someone's memory.

OFFICESAME WORKPAID
Los Angeles1 Reel, 90 days paid usage$4,500
New York1 Reel, 90 days paid usage$6,000
London1 Reel, 90 days paid usage$3,800
Example data. One creator, Alex Rivera. No office can see the other two deals.

You pay more because the last deal is hidden.

You buy usage rights again, or never use rights you already paid for.

The next team starts from zero.

In the product today

The next deal starts with the last one.

Every signed deal is added to the creator's card in the Talent Network. Before the next offer, your team sees the last rate, what it covered, the usage terms and who owns the relationship.

What all your deals add up to.

Campaign budgets and what is left in each are in the product today. The view across every campaign, including how long each step takes, is in development.

See it with one of your own deals.